Calm toys for curious childhoods

LUMI began in a small Copenhagen workshop in 2016 with one stacking tower and a simple idea: fewer, better toys.

A sunlit nursery with a wooden crib
Our story

From one tower to a whole playroom

Our founder Freja carved the first stacking tower for her daughter, out of offcuts from a furniture workshop.

Today we work with three family-run workshops in Denmark, Poland and Lithuania. Every design is tested by real children in our studio playroom before it goes into production — if it isn’t played with for weeks, it doesn’t make the cut.

What we stand for

Four promises

FSC® wood only

Beech, birch and maple from certified European forests — two trees planted for each one used.

Safe by design

EN 71 and ASTM tested, rounded edges, saliva-proof water-based paints.

Made to last

A 5-year guarantee and spare parts for a decade. Toys should outlive childhood.

Plastic-free

Recycled card, paper tape and cotton ribbon. Nothing to throw in the sea.

120ktoys in happy homes
48designs, all wooden or textile
0 gplastic in our packaging
5 yrscraftsmanship guarantee
Father and child building with blocksBunny nursery decor Wooden elephantsMother and baby in a nursery
Letters from Lumi

Slow play ideas, once a month

Seasonal play prompts, new arrivals and 10% off your first order.